Archive for the ‘Business’ category

Outsourcing Relationship

April 28th, 2012

Outsourcing Relationship ImageOutsourcing is the delegation of tasks or jobs from internal production to an external and separate business partner, very much like a subcontractor. By present standards and definition, it became the equivalent of elimination of local staff in favor of staff overseas to countries where salaries are considerably lower. Countries such as India, Bulgaria, Venezuela and Brazil, among others have become forerunners as outsourcing venues.

It was first seen in the data-processing industry and has steadily spread to include telemessaging and call centers. Recognized as an effective means to save money and improve quality, outsourcing has also made it possible for a company to free its resources for other undertakings. Functions that have been previously performed by a company are supplied under contract from a third party. Goods or services are bought instead of producing them internally.

The process may require the transfer of components or large segments of the internal IT infrastructure of the company to an external source as well as staff and other applications. Since it usually applies to a complete business process, there is a degree of managerial control and risk on the part of the provider. A long-term and results-oriented relationship is expected to be achieved for tasks that each one cannot effectively accomplish on its own.

An initial outsourcing contract would include the actual cost of outsourcing and the cost of relations management. Items such as pricing, reporting methods, definition of service level and delivery are the most visible portion of the cost. However, there are other things such as understanding each other’s objectives, building trust and respect and developing open and honest communication that comes into play. When any of these items is out of sync, costs automatically increases, negating whatever savings is expected from the outsourcing contract. The more items related to relationships between the company and the provider that is not in complete harmony, the more expensive the outsourcing contract becomes.

To minimize encountering these types of problems, the user company should find a suitable service provider in the process. The culture, especially on communication styles should be similar. Providers’ suggestions on process improvements should be heard as they are considered the experts in their line of work. The company should be able to define and develop communication methods as well as problem escalation procedures to guide the provider.

Service providers on the other hand, should learn to recognize the customers that are right for their business. They should also ensure that communication styles are compatible with the user company. They should also have adequate empowerment to swiftly resolve minor issues.

A healthy outsourcing relationship results from the right attitudes of both parties. By being open and honest, costly surprises are avoided on both sides. Responsibilities for both success and failures are shared by analyzing jointly individual contributions to the problem so as to avoid the same mistakes.

Many outsourcing contracts have gone sour since their inception. Some ought to be examined very carefully if it is worth continuing at all. A bad relationship hurts both the service provider and the outsourcing company, affecting performance and productivity to the detriment of both.

Major world players in the outsourcing business continue to change the face of the marketplace. India continues to hold its leading position and user companies are more inclined towards enlisting Indian partners to revamp business processes. Brazil has its time zone which is only about one to three hours late than New York. Its culture is even more similar to the US than other existing service provider countries. Software developers from Bulgaria have been rated as one of the best IT experts during the last decade. Venezuela has the labor cost advantage. Whatever outsourcing venue is chosen, the major considerations are expertise, scalability, speed-to-market and cost efficiency.

Naming Your Local Business

April 26th, 2012

Naming Your Local Business ImagePothole Pictures: Normally this name wouldn’t create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well.

When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, “We’re rooted in your community.”

Besides features of the landscape, consider these sources of inspiration:

* City nicknames. Some residents of Northampton, Massachusetts affectionately refer to it as “Noho,” so a local studio calls itself Noho Yoga. Happy Valley Gifts in nearby Amherst also plays off a local nickname.

* Historical references. Paradise Copies, Paradise Spa and Paradise Taxi all refer to the locally well-known fact that in 1851, Swedish singer Jenny Lind pronounced Northampton “the Paradise of America.” Likewise, residents understand that the Calvin Theater pays homage to Calvin Coolidge, who before becoming U.S. president served as mayor of Northampton.

* Archaic names. Geographical names no longer in use may have the same sort of cachet for locals in the know. Norwottuck Realty Company and Nonotuck Community School both make reference to Native American names for what is now Northampton.

* Local in-jokes. Upingil Farm in Gill, Massachusetts “humorously describes its location perfectly for those of us who live here,” a colleague tells me. “I’m sure the owner of the farm has been referred to as ‘Mr. Upingil’ by outsiders who don’t understand the pun in the farm’s name.”

Homegrown industries and the mascots for high school and college athletic teams in the area can also inspire business names with a local aura.

What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won’t register meaningfully at a distance. It won’t hurt but won’t help the business, either. At worst, such a name can backfire.

For instance, Nobscot Corporation is named after an Algonquin Indian word meaning “rocky place,” and alludes to a hamlet in Massachusetts frequented by author Henry David Thoreau. Nobscot comes across respectably in the U.S. but evokes snickers in England, where “nob” is slang for a private part of the male anatomy.

Use my examples from Massachusetts to spark insights and ideas for your own locale if you have a local business to name!

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