In reaching something is easy but to defend it is difficult, this proverb is right because when we wants to get something we have a high desire to reach it yet when we have it, it little bit more difficult to defend it because of some factor from intern and outer aspect can make it hard to defend. This phenomena also happen in the business range, when you wants to build your new company is more easy than defend it, you should being competence and innovative to defend your company and save your company from the bad competition with other business. The greatest business company is who that can defend and protect their self from the bad fluency form the outside challenge. It is being the challenge from the outside of our company. First things that you should do is being creative and innovative to create something new and make your company life long term on the business range, never let it falls down and die. Make your company sustainable growth in business range by giving the creative innovation and great service for your customers. Remember that your company should have the benefit also for the environmental living, those why your company should make a product that save for the environmental.